Our brands

Wella Professionals is one of the oldest beauty care brands in the world. The brand was first introduced in 1880 by the young German stylist Franz Stroher who brought inspiration to the hair care industry. We have maintained his aim of sharing his passion and vision by encouraging creativity that turns fashion fantasies and dreams into reality.

The brand offers a wide choice of professional hair care and hair styling products, professional hair colours, bleaching solutions and permanent curls offered by hairdressing and beauty care saloons. The vision of one man today inspires more than 4 million industry professionals and countless people with beautiful hair across the world.

System Professional is a special brand of Wella Professional's top products. The brand was introduced in 1974 and offers high-quality hair care products.

Each one has his own idea of perfect hair. System Professional introduces a personalized approach to hair care based on two flawless contrast alchemy: research based on continuous research and technological perfection, and inspiration inspired by charm, aesthetics and innate aspirations for beauty.

System Professional offers a complete range of products for the diagnosis of hair and scalp, and visible long-term results at the personal level in hair care. Perfect results every day.

Kadus Professional is a Wella Professionals lifestyle brand. 1906 is the year when it all began!

Our « founding father » acclaimed hairdresser Ludwig Kegel, opens his own Salon in Neustadt, Germany

In 1919 the word ‘Kadus’ makes its first appearance in . Starting life as the name of the Ludwig Kegel’s first patented product, a hairdryer.

Kadus Professional believes in beauty that gives pleasure. It is beauty for everyday life, the daily work of hairdressing saloons and real people. Kadus Professional believes in the power of cooperation in the framework of local communities where everyone has something to give and to share. It believes that small things can bring great happiness.

Kadus Professional solutions are designed for hairdressing saloons - places where your personality counts just as much as your appearance. A wide choice of professional hair care, styling, colouring, bleaching and perming solutions.

Sebastian Professional is a top brand in the US. Los Angeles hairdresser Geri Cusenza started in the 70s with a firm aim to create a company based on fearlessness. Fragmentation of innovation and the need to change the rules of the game were at the heart of Sebastian's activities and have not changed to this day. The hairdresser has been inspired by hippies, disco, colorful clothing and exciting hairstyles to create a unique style.

Using Sebastian products always results in amazing and excellent hairstyles. We understand the work of the hairdressers and we offer the opportunity to make the ordinary hairstyle very special. Create. Change. Require maximum results: tinting hair color, lacquer products, gels, oils, creams, clays, shampoos, masks, balms - Sebastian has no limits to your creativity.

Nioxin is the only professional saloon brand specialising in hair volume, thickness and scalp solutions.

In 1987 Eva Graham noticed that her hair had become thinner after she gave birth. Thanks to her research NIOXIN has found inspiration in scalp care to provide advanced solutions for thin hair. The scalp is an extension of the facial skin and it requires adequate attention and care. Nioxin products are developed to strengthen, nourish and restore hair from the roots. A healthy scalp is the start of healthy hair that looks thicker and has extra volume.